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The 22 immutable laws of branding

Ries, Al

The 22 immutable laws of branding Al Ries and Jack Trout - London Profile Book Ltd 2004 - xii, 143p

Includes index

ISBN: 9781861976109

Subjects--Uniform Titles:
Business & Economics -- International -- Marketing; Branding (Marketing); Marketing -- Decision making; Internet marketing; Marketing; Internet; Branding (Marketing); Marketing -- Decision making; Business & Economics -- Marketing -- Research; Electronic books

Dewey Class. No.: 658.827 RIE

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