The 22 immutable laws of branding

Ries, Al

The 22 immutable laws of branding Al Ries and Jack Trout - London Profile Book Ltd 2004 - xii, 143p 

Includes index 

9781861976109 


Business & Economics -- International -- Marketing; Branding (Marketing); Marketing -- Decision making; Internet marketing; Marketing; Internet; Branding (Marketing); Marketing -- Decision making; Business & Economics -- Marketing -- Research; Electronic books 

658.827 RIE 

Williamson Magor Library | International Management Institute New Delhi