Games and gamification in market research (Record no. 21120)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00942aam a2200229 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213925.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2019 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749483357 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83015193 ADA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Adamou, Betty |
| 245 ## - TITLE STATEMENT | |
| Title | Games and gamification in market research |
| Remainder of title | increasing consumer engagement in research for business success |
| Statement of responsibility, etc. | Betty Adamou |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kogan Page Ltd |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 333p |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing-Research. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Research-Methodology. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Game theory. |
| 920 ## - | |
| -- | 21101 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Games and gamification in market research : increasing consumer engagement in research for business success / Betty Adamou |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | London: Kogan Page Ltd, 2019. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 20525 (Shelf) Accn No.Item StatusAdd IdLocationItem Category20525ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 03/01/2019 | 658.83015193 ADA | 20525 | Book |