Games and gamification in market research increasing consumer engagement in research for business success
Adamou, Betty
Games and gamification in market research increasing consumer engagement in research for business success Betty Adamou - London Kogan Page Ltd 2019 - xxii, 333p
Includes index
9780749483357
658.83015193 ADA
Games and gamification in market research increasing consumer engagement in research for business success Betty Adamou - London Kogan Page Ltd 2019 - xxii, 333p
Includes index
9780749483357
658.83015193 ADA