Building brand experiences (Record no. 20894)

MARC details
000 -LEADER
fixed length control field 00847aam a2200229 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213922.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2018 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749481568 
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 COL 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Coleman, Darren
245 ## - TITLE STATEMENT
Title Building brand experiences
Remainder of title A practical guide to retaining brand relevance
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 280p 
500 ## - GENERAL NOTE
General note Includes index 
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Branding (Marketing); Consumers preferences; Consumer satisfaction 
920 ## -
-- 20874
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Building brand experiences : A practical guide to retaining brand relevance 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) London: Kogan Page, 2018. 
969 ## -
-- Books 
909 ## -
-- 20371 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category20371ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 08/08/2018   658.827 COL  20371 Book

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