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Building brand experiences A practical guide to retaining brand relevance

Coleman, Darren

Building brand experiences A practical guide to retaining brand relevance - London Kogan Page 2018 - xiv, 280p

Includes index

ISBN: 9780749481568

Subjects--Uniform Titles:
Branding (Marketing); Consumers preferences; Consumer satisfaction

Dewey Class. No.: 658.827 COL

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