Lean branding (Record no. 20421)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00978aam a2200241 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213914.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2015 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351108085 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 BUS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Busche, Laura |
| 245 ## - TITLE STATEMENT | |
| Title | Lean branding |
| Remainder of title | Creating dynamic brands to generate conversion |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Navi Mumbai |
| Name of publisher, distributor, etc. | Shroff Publishers and Distributors Pvt Ltd ( O'Reilly) |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 278p |
| 400 ## - SERIES STATEMENT/ADDED ENTRY--PERSONAL NAME [OBSOLETE, CAN/MARC], [LOCAL, USA] | |
| Volume number/sequential designation | The Lean Series (Eric Ries, Series editor) |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Brands; Lean branding; Branding |
| 920 ## - | |
| -- | 20400libsysrecord: "Linear Card |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Lean branding : Creating dynamic brands to generate conversion |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | Navi Mumbai: Shroff Publishers and Distributors Pvt. Ltd. ( O'Reilly), c2015. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 20007 (Issued) Accn No.Item StatusAdd IdLocationItem Category20007IssuedC RESTRICTED_DOC N" |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date due | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 21/11/2017 | 658.827 BUS | 20007 | 31/10/2024 | Book |