Lean branding (Record no. 20421)

MARC details
000 -LEADER
fixed length control field 00978aam a2200241 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213914.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2015 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789351108085 
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 BUS 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Busche, Laura
245 ## - TITLE STATEMENT
Title Lean branding
Remainder of title Creating dynamic brands to generate conversion
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Navi Mumbai
Name of publisher, distributor, etc. Shroff Publishers and Distributors Pvt Ltd ( O'Reilly)
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 278p 
400 ## - SERIES STATEMENT/ADDED ENTRY--PERSONAL NAME [OBSOLETE, CAN/MARC], [LOCAL, USA]
Volume number/sequential designation The Lean Series (Eric Ries, Series editor) 
500 ## - GENERAL NOTE
General note Includes index 
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Brands; Lean branding; Branding 
920 ## -
-- 20400libsysrecord: "Linear Card 
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Lean branding : Creating dynamic brands to generate conversion 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Navi Mumbai: Shroff Publishers and Distributors Pvt. Ltd. ( O'Reilly), c2015. 
969 ## -
-- Books 
909 ## -
-- 20007 (Issued)      Accn No.Item StatusAdd IdLocationItem Category20007IssuedC RESTRICTED_DOC    N"
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date due Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 21/11/2017   658.827 BUS  20007 31/10/2024 Book

Williamson Magor Library | International Management Institute New Delhi