Creating Powerful Brands (Record no. 17819)

MARC details
000 -LEADER
fixed length control field 00783aam a2200229 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213832.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2012 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 CHE 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chernatony, Leslie De
245 ## - TITLE STATEMENT
Title Creating Powerful Brands
Statement of responsibility, etc. Leslie De Chernatony and Malcolm McDonald
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 2012
250 ## - EDITION STATEMENT
Edition statement 4th ed.  
300 ## - PHYSICAL DESCRIPTION
Extent xxv, : 483p. 
500 ## - GENERAL NOTE
General note Includes index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Brands
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm 
920 ## -
-- 17799
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Creating Powerful Brands / Leslie De Chernatony and Malcolm McDonald 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New York: Routledge, c2012. 
969 ## -
-- Books 
909 ## -
-- G3497 (Shelf)      Accn No.Item StatusAdd IdLocationItem CategoryG3497ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 25/05/2013   658.827 CHE  G3497 Book

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