Creating Powerful Brands
Chernatony, Leslie De
Creating Powerful Brands Leslie De Chernatony and Malcolm McDonald - 4th ed. - New York Routledge 2012 - xxv, : 483p.
Includes index
658.827 CHE
Creating Powerful Brands Leslie De Chernatony and Malcolm McDonald - 4th ed. - New York Routledge 2012 - xxv, : 483p.
Includes index
658.827 CHE