Strategic brand management (Record no. 16575)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00869aam a2200229 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213811.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2011 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management |
| Statement of responsibility, etc. | Kevin Lane Keller, M. G Parameswaran, Isaac Jacob |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2011 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, : 695p |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Brand Management |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, M.G Jacob, Isaac |
| 920 ## - | |
| -- | 16560 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Strategic brand management / Kevin Lane Keller, M. G Parameswaran, Isaac Jacob |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | Delhi: Pearson, c2011. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 18092 (Shelf) Accn No.Item StatusAdd IdLocationItem Category18092ShelfCG2883ShelfCG3080ShelfCG3125ShelfCG4572ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 25/05/2012 | 658.827 KEL | 18092 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 07/07/2012 | 658.827 KEL | G2883 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 14/07/2012 | 658.827 KEL | G3080 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 16/07/2012 | 658.827 KEL | G3125 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 24/02/2016 | 658.827 KEL | G4572 | Book |