Strategic brand management
Keller, Kevin Lane
Strategic brand management Kevin Lane Keller, M. G Parameswaran, Isaac Jacob - 3rd ed. - Delhi Pearson 2011 - xxiii, : 695p
Includes index
658.827 KEL
Strategic brand management Kevin Lane Keller, M. G Parameswaran, Isaac Jacob - 3rd ed. - Delhi Pearson 2011 - xxiii, : 695p
Includes index
658.827 KEL