Consumer behavior (Record no. 15900)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01137aam a2200253 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213800.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2010 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070682160 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Deepahalli, Bangalore |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 HAW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior |
| Remainder of title | building marketing strategy |
| Statement of responsibility, etc. | Del I. Hawkins, David L. Mothersbaugh, Amit, Mookerjee |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw Hill education pvt ltd |
| Date of publication, distribution, etc. | 2010 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix,866 p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index Acc. No 17576 Replace with 12th Ed., |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Consumer behavior |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, David L Mookerjee, Amit |
| 920 ## - | |
| -- | 15885 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Amit, Mookerjee |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | New Delhi: Tata McGraw Hill education pvt ltd, c2010. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 17576 (Shelf) Accn No.Item StatusAdd IdLocationItem Category17576ShelfCG2832ShelfCG2841ShelfCG2963ShelfCG4489ShelfCG5201ShelfCG5328ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 01/08/2011 | 658.8342 HAW | 17576 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 04/07/2012 | 658.8342 HAW | G2832 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 05/07/2012 | 658.8342 HAW | G2841 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 09/07/2012 | 658.8342 HAW | G2963 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 20/02/2016 | 658.8342 HAW | G4489 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 24/01/2018 | 658.8342 HAW | G5201 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 19/02/2018 | 658.8342 HAW | G5328 | Book |