Consumer behavior building marketing strategy

Hawkins, Del I

Consumer behavior building marketing strategy Del I. Hawkins, David L. Mothersbaugh, Amit, Mookerjee - 11th ed.   - New Delhi Tata McGraw Hill education pvt ltd 2010 - xxix,866 p. 

Includes bibliographical references and index Acc. No 17576 Replace with 12th Ed., 

9780070682160 

658.8342 HAW 

Williamson Magor Library | International Management Institute New Delhi