DRAFTFCB+ULKA Brand building advertising (Record no. 15832)

MARC details
000 -LEADER
fixed length control field 00961aam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213759.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2011 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.10954 PAR 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name parameswaran, M G
245 ## - TITLE STATEMENT
Title DRAFTFCB+ULKA Brand building advertising
Remainder of title concepts and cases (Case Book II)
Statement of responsibility, etc. M G Parameswaran, Kinjal Medh
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata Mcgraw Hill education pvt ltd
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent xiii,200p 
500 ## - GENERAL NOTE
General note Includes bibliographical references and index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising-Brand name products-India
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Branding-Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Medh, Kinjal 
920 ## -
-- 15817
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a DRAFTFCB+ULKA Brand building advertising : concepts and cases (Case Book II) / M G Parameswaran, Kinjal Medh 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New Delhi: Tata Mcgraw Hill education pvt ltd, c2011. 
969 ## -
-- Books 
909 ## -
-- 17554 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category17554ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 13/07/2011   659.10954 PAR  17554 Book

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