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DRAFTFCB+ULKA Brand building advertising concepts and cases (Case Book II)

parameswaran, M G

DRAFTFCB+ULKA Brand building advertising concepts and cases (Case Book II) M G Parameswaran, Kinjal Medh - New Delhi Tata Mcgraw Hill education pvt ltd 2011 - xiii,200p

Includes bibliographical references and index

Dewey Class. No.: 659.10954 PAR

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