Marketing ROI (Record no. 13103)

MARC details
000 -LEADER
fixed length control field 00737aam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213715.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2003 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 LEN 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lenskold, James D
245 ## - TITLE STATEMENT
Title Marketing ROI
Remainder of title the path to campaign, customer, and corporate profitability
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. TMH
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent xiv, : 268p. 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Rate of return
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Capital investment-Evaluation
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing
920 ## -
-- 13089
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Marketing ROI : the path to campaign, customer, and corporate profitability 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New Delhi: T.M.H., 2003. 
969 ## -
-- Books 
909 ## -
-- 15396 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category15396ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 29/01/2007   658.8 LEN  15396 Book

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