Marketing ROI the path to campaign, customer, and corporate profitability
Lenskold, James D
Marketing ROI the path to campaign, customer, and corporate profitability - New Delhi TMH 2003 - xiv, : 268p.
658.8 LEN
Marketing ROI the path to campaign, customer, and corporate profitability - New Delhi TMH 2003 - xiv, : 268p.
658.8 LEN