marketing research (Record no. 10223)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00949aam a2200253 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213627.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b1990 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8185386161 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 BOY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boyd, Harper W |
| 245 ## - TITLE STATEMENT | |
| Title | marketing research |
| Remainder of title | text and cases |
| Statement of responsibility, etc. | Harper W. Boyd, Ralph Westfall, Stanley F. Stasch |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Illonois |
| Name of publisher, distributor, etc. | Richard D Irwin inc |
| Date of publication, distribution, etc. | 1990 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv,816p |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Westfall, Ralph Stasch, Stanley F |
| 920 ## - | |
| -- | 10213 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | marketing research : text and cases / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | Illonois: Richard D. Irwin, inc, 1990. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | G1520 (Shelf) Accn No.Item StatusAdd IdLocationItem CategoryG1520ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 09/07/2003 | 658.83 BOY | G1520 | Book |