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Digital marketing

Kumar, Satinder

Digital marketing - Taxman publications (P.) Ltd.: New Delhi, c2023. - xxiii, 383p.

Includes bibliographical references and index

This book delves into the fundamental principles of the following:
Digital Marketing
Various Tools Involved
Various Phases from Planning to Execution
Understanding Consumer Behaviour
Ethical Issues
Assessment and Analytics

ISBN: 9789356223462

Subjects--Topical Terms:
Digital marketing
Internet marketing
Marketing strategy

Dewey Class. No.: 658.872 KUM

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