Digital marketing

Kumar, Satinder

Digital marketing - Taxman publications (P.) Ltd.: New Delhi, c2023. - xxiii, 383p.

Includes bibliographical references and index

This book delves into the fundamental principles of the following:
Digital Marketing
Various Tools Involved
Various Phases from Planning to Execution
Understanding Consumer Behaviour
Ethical Issues
Assessment and Analytics

9789356223462


Digital marketing
Internet marketing
Marketing strategy

658.872 KUM

Williamson Magor Library | International Management Institute New Delhi