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Services marketing text and cases

Verma, Harsh V.

Services marketing text and cases - New Delhi Dorling Kindersley India Pvt Ltd 2008 - xiv, 470 p.

Includes index and cases

ISBN: 9788177586732

Subjects--Uniform Titles:
Service industries-Marketing; Internet marketing; Hospitality marketing

Dewey Class. No.: 658.8 VER

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