Event marketing how to successfully promote events, festivals, conventions, and expositions

Preston, C. A.

Event marketing how to successfully promote events, festivals, conventions, and expositions - 2nd ed.   - New Delhi Wiley 2012 - xix, 330p 

Includes bibliographical references and index 

9788126557622 


Special events--Marketing 

658.456 PRE 

Williamson Magor Library | International Management Institute New Delhi