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Services marketing ; integrating customer focus across the firm

Services marketing ; integrating customer focus across the firm Valarie A. Zeithaml...[et al.] - 7th ed. - Chennai McGraw Hill Education (India) Pvt Ltd 2018 - xxxvi, 582 p.

Includes index

ISBN: 9789353160777

Dewey Class. No.: 658.8 SER

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