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Fizz Harness the power of word of mouth marketing to drive brand growth

Wright, Ted

Fizz Harness the power of word of mouth marketing to drive brand growth - New Delhi McGraw-Hill Education (India) Pvt Ltd 2015 - xviii, 221

Includes index

ISBN: 9789339219468

Subjects--Uniform Titles:
Communication in marketing; Branding (Marketing)

Dewey Class. No.: 658.872 WIR

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