Internet marketing : Integrating online & offline strategies in a digital environment

By:

Zahay, Debra

Contributor(s):

Roberts, Mary Lou

Material type: Text

TextPublication details: Noida (U.P): Cengage; c2018. Edition: 4th edDescription: xi, 562pISBN:

9789355734570

Subject(s):

DDC classification:

658.872 ZAH

Summary: This book explains how organizations use the internet and digital technologies to develop marketing strategies, build customer relationships, and enhance business performance. It covers online consumer behavior, digital channels, and marketing analytics.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Book	IMI Delhi	658.84 ZAH (Browse shelf(Opens below))	Available	G7811

Includes bibliographical references and index.

This book explains how organizations use the internet and digital technologies to develop marketing strategies, build customer relationships, and enhance business performance. It covers online consumer behavior, digital channels, and marketing analytics.

There are no comments on this title.

to post a comment.