Marketing analytics

By:

Gupta, Seema

Contributor(s):

Jathar, Avadhoot [Author]

Material type: Text

TextPublication details: New Delhi: Wiley; c2026.Edition: 2nd edDescription: xxiv, 522pISBN:

9789373320489

Subject(s):

DDC classification:

658.83 GUP

Summary: Marketing Analytics offers students, educators, and practitioners a practical guide to applying statistical, machine learning, and generative AI models to marketing decisions. The book serves as a unified reference for key marketing areas such as branding, product development, pricing, marketing mix, and customer journey. It addresses decision-making challenges across several industries, including CPG, hospitality and restaurants, e-commerce, retail, and entertainment.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Book	IMI Delhi	658.83 GUP (Browse shelf(Opens below))		Available	22230
Book	IMI Delhi	658.83 GUP (Browse shelf(Opens below))	1	Available	22231

Includes index.

Marketing Analytics offers students, educators, and practitioners a practical guide to applying statistical, machine learning, and generative AI models to marketing decisions. The book serves as a unified reference for key marketing areas such as branding, product development, pricing, marketing mix, and customer journey. It addresses decision-making challenges across several industries, including CPG, hospitality and restaurants, e-commerce, retail, and entertainment.

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