Marketing analytics
Gupta, Seema
Marketing analytics - 2nd ed. - New Delhi: Wiley; c2026. - xxiv, 522p.
Includes index.
Marketing Analytics offers students, educators, and practitioners a practical guide to applying statistical, machine learning, and generative AI models to marketing decisions. The book serves as a unified reference for key marketing areas such as branding, product development, pricing, marketing mix, and customer journey. It addresses decision-making challenges across several industries, including CPG, hospitality and restaurants, e-commerce, retail, and entertainment.
9789373320489
Marketing Analytics
Marketing
658.83 GUP
Marketing analytics - 2nd ed. - New Delhi: Wiley; c2026. - xxiv, 522p.
Includes index.
Marketing Analytics offers students, educators, and practitioners a practical guide to applying statistical, machine learning, and generative AI models to marketing decisions. The book serves as a unified reference for key marketing areas such as branding, product development, pricing, marketing mix, and customer journey. It addresses decision-making challenges across several industries, including CPG, hospitality and restaurants, e-commerce, retail, and entertainment.
9789373320489
Marketing Analytics
Marketing
658.83 GUP