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Marketing strategy based on first principles and data analytics Robert W. Palmatier, Shrihari Sridhar

By: Contributor(s): Material type: TextTextPublication details: London Palgrave 2017Description: xxviii, 288p ISBN:
  • 9781137526236 
Subject(s): DDC classification:
  • 658.802 PAL 
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Holdings
Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.802 PAL  (Browse shelf(Opens below)) Available 20184

Includes bibliographical references and index 

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Williamson Magor Library | International Management Institute New Delhi