Marketing strategy based on first principles and data analytics

Palmatier, Robert W

Marketing strategy based on first principles and data analytics Robert W. Palmatier, Shrihari Sridhar - London Palgrave 2017 - xxviii, 288p 

Includes bibliographical references and index 

9781137526236 

658.802 PAL 

Williamson Magor Library | International Management Institute New Delhi