Marketing strategy based on first principles and data analytics
Palmatier, Robert W
Marketing strategy based on first principles and data analytics Robert W. Palmatier, Shrihari Sridhar - London Palgrave 2017 - xxviii, 288p
Includes bibliographical references and index
9781137526236
658.802 PAL
Marketing strategy based on first principles and data analytics Robert W. Palmatier, Shrihari Sridhar - London Palgrave 2017 - xxviii, 288p
Includes bibliographical references and index
9781137526236
658.802 PAL