Principles of marketing a value- based approach edited by Ayantunji Gbadamosi, Ian K. Bathgate and Sonny Nwankwo

Contributor(s): Material type: TextTextPublication details: New York Palgrave macmillan 2013Description: xxvii, : 400p Subject(s): DDC classification:
  • 658.8 PRI
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Includes bibliographical references and index 

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Williamson Magor Library | International Management Institute New Delhi