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	1.		The laws of choice predicting customer behavior by Marder, Eric Material type: Text Publication details: New York Free Press 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 MAR . Place hold Save to lists Add to cart (remove)
	2.		Effective advertising understanding when, how, and why advertising works by Tellis, Gerard J Material type: Text Publication details: New Delhi Response Books 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 TEL . Place hold Save to lists Add to cart (remove)
	3.		The 50-plus market why the future is age neutral when it comes to marketing & branding strategies by Stroud, Dick Material type: Text Publication details: London Kogan Page 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800844 STR . Place hold Save to lists Add to cart (remove)
	4.		The psychology of advertising Bob M. Fennis and wolfgang Stroebe by Fennis, Bob Michael Stroebe, Wolfgang Material type: Text Publication details: Hove Psychology press Taylor & Francis group 2010 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.1019 FEN , ... Place hold Save to lists Add to cart (remove)
	5.	Image from Amazon.com	Superconsumers A simple, speedy and sustainable path to superior growth by Yoon, Eddie Material type: Text Publication details: Boston, Massachusetts Harvard Business Review Press 2017 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 YOO . Place hold Save to lists Add to cart (remove)

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