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1.
The customer is CEO; how to measure what your customers want-and make sure they get it by
Material type: Text Text
Publication details: Newyork amacom 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 MAS .

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2.
Mass affluence 7 new rules of marketing to today's consumer Paul Nunes, Brian Johnson by
Material type: Text Text
Publication details: Boston Harvard Business School Press 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 NUN .

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Williamson Magor Library | International Management Institute New Delhi