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	1.		Successful marketing strategy for high-tech firms by Viardot, Eric Material type: Text Publication details: Boston Artech House 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 VIA . Place hold Save to lists Add to cart (remove)
	2.		The Chasm companion A fieldbook to crossing the chasm and inside the tornado by Wiefels, Paul Material type: Text Publication details: New York HarperCollins Publishers 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 WIE . Place hold Save to lists Add to cart (remove)
	3.		Successful marketing strategy for high-Tech firms by Viardot, Eric Edition: 3rd ed. Material type: Text Publication details: Boston Artech House 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 VIA . Place hold Save to lists Add to cart (remove)
	4.		The slow pace of fast change bringing innovations to market in a connected world by Chakravorti, Bhaskar Material type: Text Publication details: Boston Harvard Business School Press 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 CHA . Place hold Save to lists Add to cart (remove)
	5.		Crossing the chasm marketing and selling disruptive products to main stream customers by Moore, Geoffey A Edition: rev. ed. Material type: Text Publication details: New York Collins Business Essentials(Harper Collins publishers) 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MOO . Place hold Save to lists Add to cart (remove)
	6.	Image from Amazon.com	The Analytical marketer How to transform your marketing organization by Sweetwood, Adele Material type: Text Publication details: Boston; Massachusetts Harvard Business Review Press 2016 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 SWE . Place hold Save to lists Add to cart (remove)

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