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1.
Customer capitalism the new business model of increasing returns in new maarket spaces by
Material type: Text Text
Publication details: London Nicholas Brealey publishing 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 VAN .

2.
Marketing and consumer identity in multicultural America by
Material type: Text Text
Publication details: Thousand Oaks Sage Publications 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8008900973 THA .

3.
Global marketing and advertising understanding cultural paradoxes by
Edition: 2nd ed.  
Material type: Text Text
Publication details: Thousand Oaks Sage Publications 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 MOO .

4.
Creating the marketing experience new strategies for building relationships with your target market by
Material type: Text Text
Publication details: Ohio Thomson Higher Education 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 MAR .

5.
Geomarketing methods and strategies in spatial marketing edited by Gerard Cliquet
Material type: Text Text
Publication details: London ISTE ltd/viva books 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.804 GEO.

6.
How cool brands stay hot branding to generation Y Joeri Van den Berg, Mattias Behrer by
Material type: Text Text
Publication details: New Delhi Kogan Page ltd 2011
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 BER .

7.
Experiential marketing a practical guide to interactive brand experiences by
Material type: Text Text
Publication details: New Delhi Kogan page 2009
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 SMI .

8.
Get content get cutomers turn prospects into buyers with content marketing Joe Pulizzi, Newt Barrett by
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill education pvt ltd 2009
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 PUL .

9.
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Rural Marketing Challenges and opportunities Dinesh Kumar, Punam Gupta by
Material type: Text Text
Publication details: New Delhi Sage publications India pvt ltd 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 KUM .

10.
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How cool brands stay hot branding to generation Y and Z Joeri Van den Bergh and Mattias Behrer by
Edition: 3rd ed. 
Material type: Text Text
Publication details: London Kogan page 2016
Availability: Not available: International Management Institute New Delhi: Checked out (1).

11.
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Experiential marketing case studies in customer experience by
Material type: Text Text
Publication details: Oxon Routledge 2021
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 BAT .

12.
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Experiential Marketing integrated theory & strategic application Rose Leahy, Pio Fenton & Holly Barry by
Material type: Text Text
Publication details: New Delhi Sage Publications India Pvt Ltd 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 LEA .

13.
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Global marketing & advertising understanding cultural paradoxes by
Edition: 6th ed. 
Material type: Text Text
Publication details: New Delhi Sage Publications India Pvt Ltd 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 MOO .

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