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	1.		Marketing a resource book by Hutchings, Andy Material type: Text Publication details: London Pitman Publishing 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 HUT . Place hold Save to lists Add to cart (remove)
	2.		Service Marketing by Lovelock, Christopher H Edition: 2nd ed. Material type: Text Publication details: New Jersey Prentice Hall 1991 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 LOV . Place hold Save to lists Add to cart (remove)
	3.		Service marketing concepts applications and cases M.K.Rampal ,S.L.Gupta by Rampal, M.K Gupta, S.L Material type: Text Publication details: New Delhi Golgotia publishing company 2000 Availability: Items available for loan: International Management Institute New Delhi (5)Call number: 658.8 RAM , ... Place hold Save to lists Add to cart (remove)
	4.	Image from Amazon.com	Services marketing and management by Gilmore, Audrey Material type: Text Publication details: New Delhi Response books 2003 Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.8 GIL , ... Place hold Save to lists Add to cart (remove)
	5.		Services marketing text and cases Steve Baron and Kim Harris by Baron, Steve Harris, Kim Edition: 2nd ed. Material type: Text Publication details: New York Palgrave 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 BAR . Place hold Save to lists Add to cart (remove)
	6.		Small business E-Commerce management by Chaston, Ian Material type: Text Publication details: New York Palgrave macmillan 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 CHA . Place hold Save to lists Add to cart (remove)
	7.		Marketing services by Vedulla, Venkata Ramana Material type: Text Publication details: Mumbai Jaico publishing House 2005 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 VED . Place hold Save to lists Add to cart (remove)
	8.		Services marketing management A strategic perspective Hans Kasper, Piet van Halsdingen, Mark Gabbott by Kasper, Hans Helsdingen, Piet van Gabbott, Mark Edition: 2nd ed. Material type: Text Publication details: Chichester John Wiley & Sons 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 KAS . Place hold Save to lists Add to cart (remove)
	9.		services marketing people, technology, strategy; a south asian perspective Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee by Lovelock, Christopher Wirtz,Jochen Chatterjee, Jayanta Edition: 5th ed. Material type: Text Publication details: New Delhi Dorling Kindersley(India)pvt ltd 2006 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 LOV , ... Place hold Save to lists Add to cart (remove)
	10.		Case studies in services marketing by ICFAI Material type: Text Publication details: Hyderabad The ICFAI Centre for management research 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 CAS. Place hold Save to lists Add to cart (remove)
	11.		Service management and marketing customer management in services competition by Gronroos, Christian Edition: 3rd ed. Material type: Text Publication details: New delhi Wiely India (p) ltd 2007 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 GRO . Place hold Save to lists Add to cart (remove)
	12.		Services marketing the Indian perspective text and readings by Shankar, Ravi Material type: Text Publication details: New Delhi Excel Books 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 SHA . Place hold Save to lists Add to cart (remove)
	13.		Services Marketing integrating customer focus across the firm Zeithaml, Valarie A ...[et al]. by Zeithaml, Valarie A Edition: 4th ed. Material type: Text Publication details: New Delhi Tata Mcgraw Hill education 2008 Availability: Items available for loan: International Management Institute New Delhi (5)Call number: 658.8 SER, ... Place hold Save to lists Add to cart (remove)
	14.		Hospitality marketing management Robert D. Reid and David C. Bojanic by Reid, Robert D Bojanic, David C Edition: 5th ed. Material type: Text Publication details: New delhi Wiley India pvt ltd 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 647.940788 REI . Place hold Save to lists Add to cart (remove)
	15.		Service marketing people technology, strategy by Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee by Lovelock, Christopher Jochen, Lovelock Chatterjee, Jayanta Edition: 7th ed. Material type: Text Publication details: Noida Dorling Kindersley (India) pvt ltd 2011 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 LOV . Place hold Save to lists Add to cart (remove)

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