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	1.		Promotion analysis creativity and Strategy by Dommermuth, william P Material type: Text Publication details: Massachusetts Kent Publishing Company 1984 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 DOM . Place hold Save to lists Add to cart (remove)
	2.		Promotion management and marketing communications by Shimp, Terence A Edition: 2nd ed. Material type: Text Publication details: New YOrk The dryden press 1990 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 SHI . Place hold Save to lists Add to cart (remove)
	3.		Introduction to advertising and promotion an intergragted marketing communications perspective George E. Belch, Michael A. Belch by Belch, George E Belch, Michael A. Edition: 3rd ed. Material type: Text Publication details: chicago Irwin 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 BEL . Place hold Save to lists Add to cart (remove)
	4.		Analyzing Sales promotion how to profit from the power of promotion marketing John C. Totlen, Martin P. Block by Totten, John C Block, Martin P. Material type: Text Publication details: New Delhi Vision Books 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 TOT . Place hold Save to lists Add to cart (remove)
	5.		Beyond maximarketing the new power of caring and Daring Stan Rapp, Thomas L. Collins by Rapp, Stan Collins, Thomas L. Material type: Text Publication details: New York McGraw-Hill Inc 1994 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 RAP . Place hold Save to lists Add to cart (remove)
	6.		Annual seminar on research in advertising and sales promotion. March 18-19, 1994 by Seminar on Research in Advertising and promotion (1994 Market Research Society of India Material type: Text Publication details: New Delhi Spectrum 1994 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1072 SEM(Ref). . Place hold Save to lists Add to cart (remove)
	7.		Sales promotion essentials Don E. Schultz, William A. Robinson by Schultz, Don E Robinson, William A. Material type: Text Publication details: Illinois Crain Books 1982 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 SCH . Place hold Save to lists Add to cart (remove)
	8.		The great marketing turnaround by Stan Rapp and Tom Collins by Rapp, Stan Collins, Tom Material type: Text Publication details: New Jersey Prentice Hall 1990 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 RAP . Place hold Save to lists Add to cart (remove)
	9.		Creating customers an action plan for maximising sales promtoion and publicity for your business by Bangs, David H Material type: Text Publication details: New Delhi Vision Books 1993 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 BAN . Place hold Save to lists Add to cart (remove)
	10.		Sales promtoion management by Quelch, John A Material type: Text Publication details: New Jersey Prentice H all 1989 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 QUE . Place hold Save to lists Add to cart (remove)
	11.		The ad game Playing to win G. Robert Cox, Edward J. McGee by Cox, G. Robert McGee, Edward J. Material type: Text Publication details: new Jersey Prentice Hall 1990 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 COX . Place hold Save to lists Add to cart (remove)
	12.		Chaos marketing how to win in a turbulent world by Nilson, Torsten H Material type: Text Publication details: London McGraw Hill Book Company 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 NIL . Place hold Save to lists Add to cart (remove)
	13.		Successful sales promotion Pran Choudhury, Ricky Elliott and Alan Toop by Choudhury, Pran Elliott, Ricky Toop, Alan Material type: Text Publication details: New Delhi Orient Longman 1992 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.82 CHO , ... Place hold Save to lists Add to cart (remove)
	14.		When ads work new proof that advertising triggers sales by Jones, John Philip Material type: Text Publication details: New York Lexington Books 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 JON . Place hold Save to lists Add to cart (remove)
	15.	Image from Amazon.com	The marketing paradigm a guide for general managers by Messinger, Paul R Material type: Text Publication details: Ohio South-Western 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MES . Place hold Save to lists Add to cart (remove)
	16.		Selling machine how to focus every member of your company on the vital business of selling Diane,Sanchez,Stephen E Helman and Tad Tuleja by Sanchez,Diane Heiman,stephen E Tuleja,Tad Material type: Text Publication details: New york Times books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.81 SAN . Place hold Save to lists Add to cart (remove)
	17.		The Great marketing turnaround The age of the individual and how to profit from it by Rapp, Stan Collins, Tom Material type: Text Publication details: Englewood cliffs Prentice Hall 1990 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 RAP . Place hold Save to lists Add to cart (remove)
	18.		Sales promotion essentials the 10 basic sales promotion techniques and how to use them Don E Schultz, William A. Robinson, Lisa A Petrison by Schultz, Don E Robinson, William A. Petrison, Lisa A. Edition: 3rd ed. Material type: Text Publication details: Illinois NTC Business Books 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 SCH . Place hold Save to lists Add to cart (remove)
	19.		Sales promotion How to create and implement campaigns that really work by Cummins, Julian Edition: 2nd ed. Material type: Text Publication details: London Kogan Page 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 CUM . Place hold Save to lists Add to cart (remove)
	20.		Sales promotion handbook edited by Ovid Riso by Riso, Ovid Edition: 7th ed. Material type: Text Publication details: Chicago The Dartnell corporation 1979 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 ASL(Ref.). Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi