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1.
Media relations measurement determining the value of PR to your company's success Leinemann, Ralf and Baikaltseva Elena by
Material type: Text Text
Publication details: England Gower Publishing Ltd 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.2072 LEI .

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2.
Evaluating public relations a best practice guide to public relations planning, research and evaluation Tom watson and Paul Noble by
Edition: 2nd ed.  
Material type: Text Text
Publication details: New Delhi Kogan page India pvt ltd 2008
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.2 BEA .

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Williamson Magor Library | International Management Institute New Delhi