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1.
Promotion analysis creativity and Strategy by
Material type: Text Text
Publication details: Massachusetts Kent Publishing Company 1984
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 DOM .

2.
Planning & Promotion of productivity the indian experience A. N. Saxena, L. K. Bala Ratnam by
Material type: Text Text
Publication details: New Delhi National Productivity Council 1985
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 338.0954 SAX , ...

3.
Promotion management and marketing communications by
Edition: 2nd ed. 
Material type: Text Text
Publication details: New YOrk The dryden press 1990
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 SHI .

4.
Introduction to advertising and promotion an intergragted marketing communications perspective George E. Belch, Michael A. Belch by
Edition: 3rd ed. 
Material type: Text Text
Publication details: chicago Irwin 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 BEL .

5.
Analyzing Sales promotion how to profit from the power of promotion marketing John C. Totlen, Martin P. Block by
Material type: Text Text
Publication details: New Delhi Vision Books 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 TOT .

6.
Beyond maximarketing the new power of caring and Daring Stan Rapp, Thomas L. Collins by
Material type: Text Text
Publication details: New York McGraw-Hill Inc 1994
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 RAP .

7.
Annual seminar on research in advertising and sales promotion. March 18-19, 1994 by
Material type: Text Text
Publication details: New Delhi Spectrum 1994
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1072 SEM(Ref). .

8.
Sales promotion essentials Don E. Schultz, William A. Robinson by
Material type: Text Text
Publication details: Illinois Crain Books 1982
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 SCH .

9.
Competitors in alliance industry, global rivalries, and business government relations by
Material type: Text Text
Publication details: Westport Quorum Books 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.6 PRO .

10.
The great marketing turnaround by Stan Rapp and Tom Collins by
Material type: Text Text
Publication details: New Jersey Prentice Hall 1990
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 RAP .

11.
Creating customers an action plan for maximising sales promtoion and publicity for your business by
Material type: Text Text
Publication details: New Delhi Vision Books 1993
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 BAN .

12.
Sales promtoion management by
Material type: Text Text
Publication details: New Jersey Prentice H all 1989
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 QUE .

13.
The ad game Playing to win G. Robert Cox, Edward J. McGee by
Material type: Text Text
Publication details: new Jersey Prentice Hall 1990
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 COX .

14.
Towards a new bretton woods challenges for the world financeal and teading system by
Material type: Text Text
Publication details: London Commonwealth Secretariat 1983
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 332.154 HEL .

15.
Chaos marketing how to win in a turbulent world by
Material type: Text Text
Publication details: London McGraw Hill Book Company 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 NIL .

16.
Handbook of Export promotion 1986-87 by V. K. Puri, Usha Jain by
Material type: Text Text
Publication details: New Delhi Nabhi 1986
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 382.6 PUR .

17.
Successful sales promotion Pran Choudhury, Ricky Elliott and Alan Toop by
Material type: Text Text
Publication details: New Delhi Orient Longman 1992
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.82 CHO , ...

18.
When ads work new proof that advertising triggers sales by
Material type: Text Text
Publication details: New York Lexington Books 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 JON .

19.
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The marketing paradigm a guide for general managers by
Material type: Text Text
Publication details: Ohio South-Western 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MES .

20.
Selling machine how to focus every member of your company on the vital business of selling Diane,Sanchez,Stephen E Helman and Tad Tuleja by
Material type: Text Text
Publication details: New york Times books 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.81 SAN .

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