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	1.		Product strategy for high - technology companies How to achieve growth, competative advantage and increased profits by McGrath, Michael E Material type: Text Publication details: New York Irwin 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4012 MCG . Place hold Save to lists Add to cart (remove)
	2.		Cases in product management by Quelch, John A Material type: Text Publication details: Chicago IRWIN 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 QUE . Place hold Save to lists Add to cart (remove)
	3.		Product juggernauts Low companies mobilize of generte a stream of market winners Jean-Philippe Deschamps and P. Ranganath Nayak by Deschamps, Jean-Philippe Nayak, P. Ranganath Material type: Text Publication details: Boston Harvard business school press 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.56 DES . Place hold Save to lists Add to cart (remove)
	4.		Compressing the product development cycle from research to market place by Slade, Bernard N Material type: Text Publication details: New York Amacom 1993 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 SLA . Place hold Save to lists Add to cart (remove)
	5.		The product development challenge Competing through speed, quality and creatinety edited by Kim B. Clark and Steven C. Wheelwright by Clark, Kim B. Wheelwright, Steven C. Material type: Text Publication details: Masschusetts Harvard Business School Publishing 1994 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 THE. Place hold Save to lists Add to cart (remove)
	6.		AMA marketing toolbox selecting the right products and services by Parmerlee, David Material type: Text Publication details: USA NTC Business Books 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800285 PAR(Ref.) . Place hold Save to lists Add to cart (remove)
	7.		Product policy concepts, methods, and strategy by Wind, Yoram J Material type: Text Publication details: Massachusetts Addison-Wesley 1982 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.5 WIN . Place hold Save to lists Add to cart (remove)
	8.		Successful product management by Morse, Stephen Material type: Text Publication details: London Kogan Page 1994 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 MOR . Place hold Save to lists Add to cart (remove)
	9.		Successful product development Lessons from America and British Firms by Axel Johne and Patricia Snelson by Johne, Axel Snelson, Partricia A. Material type: Text Publication details: Oxford Basil Blackwell 1990 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 JOH . Place hold Save to lists Add to cart (remove)
	10.		From concept to Market by Lynn, Gary S Material type: Text Publication details: New York John Wiley and Sons 1989 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.5038 LYN . Place hold Save to lists Add to cart (remove)
	11.		Ready Reckoner for product selection by Pathak, H. N Material type: Text Publication details: New Delhi NIESBUD 1990 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.5 PAT . Place hold Save to lists Add to cart (remove)
	12.		Brand positioning strategies for competitive advantage by Sengupta, Subroto Material type: Text Publication details: New Delhi Tata McGraw-Hill 1990 Availability: Items available for loan: International Management Institute New Delhi (7)Call number: 658.575 SEN , ... Place hold Save to lists Add to cart (remove)
	13.		Revolutionizing product development quantum leaps in speed, efficiency and quality Steven C. Wheelwright, Kim B. Clark by Wheelwright, Steven C Clark, Kim B. Material type: Text Publication details: New York Free Press 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 WHE . Place hold Save to lists Add to cart (remove)
	14.		Technological and market innovation strategies for product and economy development by Nystrom, Harry Material type: Text Publication details: Chichester John Wiley 1990 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4063 NYS . Place hold Save to lists Add to cart (remove)
	15.		Repeat-buying facts, theory and application by Ehrenberg, A.S.C Material type: Text Publication details: New York Oxford University Press 1988 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 EHR . Place hold Save to lists Add to cart (remove)
	16.		Profitable product management by Collier, Richard A Material type: Text Publication details: Oxford Butterworth - Heinemann 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.5 COL . Place hold Save to lists Add to cart (remove)
	17.		How to develop successful new products by Patrick,Jerry Material type: Text Publication details: Lincolnwood NTC business books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 PAT . Place hold Save to lists Add to cart (remove)
	18.		Firms,markets and economic change a dynamic theory of business institutions Richard N.Langlois and paul L.Robertson by Langlois,Richard Robertson,Paul L Material type: Text Publication details: London Routledge 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.5 LAN . Place hold Save to lists Add to cart (remove)
	19.		Product management in India by Majumdar,Ramanuj Edition: 2nd ed. Material type: Text Publication details: New Delhi Printice'Hall of India private ltd 2006 Availability: Items available for loan: International Management Institute New Delhi (8)Call number: 658.56 MAJ , ... Place hold Save to lists Add to cart (remove)
	20.		Marketing management by Saxena, Rajan Material type: Text Publication details: New Delhi Tata Mcgraw-Hill publishing company limited 1997 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.802 SAX , ... Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi