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1.
A handbook of media and communication research qualitative and quantitative methodologies edited by Klaus Bruhn Jensen by
Material type: Text Text
Publication details: London Routledge 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 301.16 HAN(Ref.).

2.
Mass media research an introduction by Roger D. Wimmer and Joseph R. Dominick by
Edition: 10th ed.  
Material type: Text Text
Publication details: Delhi Cengage Learning India Pvt Ltd 2014
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 302.23072 WIM .

3.
Social media analytics techniques and insights for extracting business value out of social media by Matthew Ganis and Avinash Kohirkar by
Material type: Text Text
Publication details: Noida Pearson Education Inc 2017
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.872 GAN , ...

4.
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Qualitative research methods for media studies by
Edition: 3rd ed. 
Material type: Text Text
Publication details: New York Routldege 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 302.23072 BRE .

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