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	1.		Advertising and communication management by Ray, Michael L Material type: Text Publication details: New Jeresy Printice-Hall 1982 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.11 RAY . Place hold Save to lists Add to cart (remove)
	2.		Advertising worldwide Concepts, theories and Practice of International, multinational and global advertising Marieke K. De Mooij with Warren J. Keegan by Mooij, Marieke K. De Keegan, Warren J. Material type: Text Publication details: New York Prentice Hall 1991 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 MOO . Place hold Save to lists Add to cart (remove)
	3.		Advertising media sourcebook Peter B. Turk, Donald W. Jugenheimer, Arnold M. Barban by Turk, Peter.B Jugenheimer, Dobald W Barban, Arnold M Edition: 4th ed. Material type: Text Publication details: Lincolnwood NTC business books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.10973 TUR(Ref). . Place hold Save to lists Add to cart (remove)
	4.		Advertising Thomas C O'Guinn, Chris T Allen, Richard J Semenik by O'Guinn, Thomas C Allen, Chris T Semenik, Richard J Edition: 2nd ed. Material type: Text Publication details: Cincinnati South-Western College Publishing 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 OGU . Place hold Save to lists Add to cart (remove)
	5.		Introduction to advertising media research, planning, and buying by Surmanek, Jim Material type: Text Publication details: Illinois NTC Business Books 1993 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.111 SUR . Place hold Save to lists Add to cart (remove)
	6.		International advertising realities and myths edited by John Philip Jones by Jones, John Philip Material type: Text Publication details: Thousand Oaks Sage publication 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 INT. Place hold Save to lists Add to cart (remove)
	7.		Advertising media planning a brand management approach Larry D. Kelley and Donald W. Jugenheimer by kelley, Larry D Jugenheimer, Donald W Material type: Text Publication details: New Delhi Prentice Hall of India pvt ltd 2007 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.111 KEL . Place hold Save to lists Add to cart (remove)
	8.		Media planning and buying principles and practice in the indian context by Menon, Arpita Material type: Text Publication details: New Delhi Tata Mcgraw Hill education pvt ltd 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 302.23 MEN . Place hold Save to lists Add to cart (remove)

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