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1.
A short course in international marketing approaching and penetrating the global marketplace Jeffrey Edmund Curry. by
Material type: Text Text
Publication details: San Rafael, Calif. World Trade Press 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 CUR .

2.
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Management of international advertising a marketing approach Dean M. Peebles and John K. Ryans, Jr. by
Material type: Text Text
Publication details: Boston Allyn and Bacon 1984
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 PEE .

3.
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Fizz Harness the power of word of mouth marketing to drive brand growth by
Material type: Text Text
Publication details: New Delhi McGraw-Hill Education (India) Pvt Ltd 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 WIR .

4.
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Financial services marketing an international guide to principles and practice Christine Ennew, Nigel Waite and Ro?isi?n Waite. by
Edition: 3 Edition. ed.  
Material type: Text Text
New York : Routledge, Taylor & Francis Group, 2018 
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 332.10688 ENN .

5.
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Experiential marketing case studies in customer experience by
Material type: Text Text
Publication details: Oxon Routledge 2021
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 BAT .

6.
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Experiential Marketing integrated theory & strategic application Rose Leahy, Pio Fenton & Holly Barry by
Material type: Text Text
Publication details: New Delhi Sage Publications India Pvt Ltd 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 LEA .

7.
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The Value of Design in Retail and Branding edited by Katelijn Quartier...[et al.] by
Material type: Text Text
Publication details: Bingley Emerald Publishing Limited 2021
Availability: Not available: International Management Institute New Delhi: Checked out (1).

8.
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Customer service marketing managing the customer experience Edwin N. Torres Tingting Zhang. by
Material type: Text Text
Publication details: Oxon Routledge 2023
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 TOR .

9.
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Social marketing principles and practice for delivering global change Gerard Hastings & Christine Domegan by
Edition: 4th ed. 
Material type: Text Text
Publication details: Oxon Routledge 2023
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 HAS .

10.
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Hospitality Marketing principles and practice Dogan Gursoy, David Bowie and Francis Buttle by
Edition: 4th ed. 
Material type: Text Text
Publication details: Oxon Routledge 2023
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 647.940688 GUR .

11.
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Employer brand management practical lessons from the world's leading employers by
Material type: Text Text
Publication details: United Kingdom John Wiley & Sons Ltd 2014
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.301 MOS .

12.
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Employer branding for dummies Richard Mosley and Lars Schmidt by
Material type: Text Text
Publication details: New Delhi Wiley India Pvt Ltd 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.301 MOS .

13.
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Global brand strategy world-wise marketing in the age of branding by
Material type: Text Text
Publication details: London Palgrave Macmillan 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 STE .

14.
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Cultural intelligence for marketers building an inclusive marketing strategy by
Material type: Text Text
Publication details: London Kogan Page 2024
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 GAB .

15.
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Influencer marketing strategy how influencers can help grow your business by
Edition: 2nd ed. 
Material type: Text Text; Format: print ; Nature of contents: biography
Publication details: London Kogan Page 2024
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 GLE .

16.
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Sustainability marketing new directions and practices Rishi Raj Sharma, Tanveer Kaur & Amanjot Singh Syan by
Material type: Text Text; Format: print ; Nature of contents: biography
Publication details: Bingley Emerald Publishing Ltd 2021
Availability: Not available: International Management Institute New Delhi: Checked out (1).

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