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1.
Services marketing Text and cases Steve Baron and Kim Harris by
Material type: Text Text
Publication details: Houndmills Macmillan press Ltd 1995
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.802 BAR , ...

2.
Marketing plans with a winning edge by
Material type: Text Text
Publication details: London Pitman Publishing 1996
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 HAT .

3.
International market research a financial perspective Edgar Hibbert and Jonathan Liu by
Material type: Text Text
Publication details: Oxford Blackwell publishers Ltd 1996
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8'3 HIB .

4.
Creative arts marketing Elizabeth Hill, Catherine O'Sullivan and Terry O'sullivan by
Material type: Text Text
Publication details: Oxford Butterworth - Heinemann Ltd 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 700.688 HIL .

5.
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Marketing for tourism J.C.Holloway & C.Robinson by
Edition: 3rd ed. 
Material type: Text Text
Publication details: London Longman group ltd 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.80991 HOL .

6.
Marketing a resource book by
Material type: Text Text
Publication details: London Pitman Publishing 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 HUT .

7.
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The Guerrilla marketing hand-book Jay conrad levinson and seth godin by
Material type: Text Text
Publication details: Boston Houghton Mifflin Company 1994
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 LEV(Ref.) .

8.
Database - marketing by
Material type: Text Text
Publication details: London Pitman Publishing 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 LIN .

9.
Relationaship marketing for Competitive advantage Winning and keeping customers Adrian Payne ...[etal] by
Material type: Text Text
Publication details: Oxford Butterworth Heinemann 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 REL.

10.
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Telemarketing in action a handbook of marketing and sales applications by
Material type: Text Text
Publication details: London McGraw-Hill 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.84 STE(Ref.) .

11.
Relationship marketing Merlin stone & Neil Woodcock by
Material type: Text Text
Publication details: London Kogan Page Ltd 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 STO .

12.
The handbook of international direct marketing the essential directory and country-by-country guide to this fast moving, competitive market Edited by Adam Baines by
Material type: Text Text
Publication details: London Kogan Page Ltd 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.84 THE(Ref.).

13.
Marketing in the new public sector Titman, Lionel
Material type: Text Text
Publication details: London Pitman Publishing 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 TIT.

14.
Understanding services management integraating marketing, organisational behaviour, operations and human resource management Edited by William J. Glynn, James G. Barnes by
Material type: Text Text
Publication details: Chichester John Wiley & Sosns 1995
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 UND, ...

15.
Successful marketing strategy for high-tech firms by
Material type: Text Text
Publication details: Boston Artech House 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 VIA .

16.
New Marketing imperatives Innovative strategies for today's marketing challenges by
Material type: Text Text; Format: print ; Nature of contents: biography
Publication details: New Jersey Prentice Hall 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 YOV .

17.
New product success stories lessons from leading innovators Edited by Robert J. Thomes
Material type: Text Text
Publication details: New York John Wiley & Sons 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 NEW.

18.
New strategies for marketing information technology Edited by Christopher field by
Material type: Text Text
Publication details: London Chapman & Hall 1996
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.809 NEW.

19.
Building buyer relationships sales and marketing in a business to business environment Daragh O'reilly and Julian J. Gibas by
Material type: Text Text; Format: print ; Nature of contents: biography
Publication details: London Pitman Publishing 1995
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.81 ORE , ...

20.
Competitive marketing a strategic approach by
Edition: 3rd ed. 
Material type: Text Text; Format: print ; Nature of contents: biography
Publication details: London Routledge 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 OSH .

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