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1.
Analysis for marketing planning Donald R Lehmann,Russell S Winer by
Edition: 4th ed. 
Material type: Text Text
Publication details: Chicago Irwin 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 LEH .

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2.
Analysis for marketing planning Donald R. Lehmann, Russell S. Winer by
Material type: Text Text
Publication details: New Delhi Tata McGraw-Hill publishing company ltd 2008
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 LEH .

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Williamson Magor Library | International Management Institute New Delhi