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1.
New product success stories lessons from leading innovators Edited by Robert J. Thomes
Material type: Text Text
Publication details: New York John Wiley & Sons 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 NEW.

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2.
The future of marketing critical 21st century perspectives edited by Philip J. Kitchen by
Material type: Text Text
Publication details: New York Palgrave Macmillan 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800112 FUT.

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Williamson Magor Library | International Management Institute New Delhi