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1.
The Blackwell encyclopedic dictionary of marketing edited by Barbara R. Lewis and Dale Littler by
Material type: Text Text
Publication details: Oxford Blackwell publishers 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.803 BLA(Ref.).

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2.
Macmillan dictionary of marketing and advertising edited by Michael J. Baker by
Material type: Text Text
Publication details: London Macmillan press ltd 1984
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800321 MAC(Ref.).

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3.
Collins dictionary marketing by
Material type: Text Text
Publication details: Glasgow Harper collins publishers 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.803 DOY(Ref.) .

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Williamson Magor Library | International Management Institute New Delhi