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Marketing accountability how to measure marketing effectiveness Malcolm McDonald and Peter Mouncey by
Material type: Text Text
Publication details: London Kogan page 2009
Availability: Items available for loan: IMI Delhi (1)Call number: 658.80072 MCD .

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Marketing value metrics a new metrics model to measure marketing effectiveness Malcolm McDonald, Peter Mouncey & Stan Maklan by
Edition: 2nd ed 
Material type: Text Text
Publication details: New Delhi Kogan Page Ltd 2014
Availability: Items available for loan: IMI Delhi (1)Call number: 658.8 MCD .

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