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1.
Cases in marketing management and strategy an Asia-Pacific perspective John A Quelch...[etal] by
Material type: Text Text
Publication details: Singapore Prentice Hall 1996
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.80095 CAS.

2.
Winning in Asia, Japanese style market and nonmarket strategies for success edited by Vinod K. Aggarwal and Shujiro Urata by
Material type: Text Text
Publication details: New York Palgrave Macmillan 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.80095 WIN.

3.
Doing business in Asia Anand Bazar Patrika (ABP)Pvt. Ltd. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kolkata Anand Bazar Patrika Pvt.Ltd
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848095 DOI(Ref.).

4.
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The Asian marketing casebook Noel Capon, Wilfried R Vanhonacker by
Material type: Text Text
Publication details: Singapore Prentice Hall 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.80095 CAP(Ref). .

5.
International marketing an asia pacific focus Masaaki Kotabe...[et al] by
Material type: Text Text
Publication details: New Delhi John Wiley & Sons Inc 2005
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.848 INT, ...

6.
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Asian competitors marketing for competitiveness in the age of digital consumers by Philip Kotler, Hermawan Kartajaya and Hooi Den Huan by
Material type: Text Text
Publication details: Singapore WOW PUBLISHING 2020
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872095 KOT .

7.
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International marketing by Masaaki Kotabe, Kristiaan Helsen and Prateek Maheshwari by
Edition: 8th ed. 
Material type: Text Text
Publication details: New Delhi Wiley India Pvt Ltd 2021
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 KOT .

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