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	1.		Sales management decisions strategies and cases Richard R. Still, Edward W. Cundift, Norman A. P. Govani by Still, Richard R Cundift, Edward W. Govani, Norman A. P. Edition: 5th ed. Material type: Text Publication details: New Delhi Prentice Hall of India 1995 Availability: Items available for loan: International Management Institute New Delhi (15)Call number: 658.81 STI , ... Place hold Save to lists Add to cart (remove)
	2.		The essence of International business James H. Taggart, Michael C. McDermott by Taggart, James H McDermott, Michael C. Material type: Text Publication details: New Delhi Prentice Hall of India Private Limited 1993 Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.049 TAG , ... Place hold Save to lists Add to cart (remove)
	3.		The business of marketing edited by P. Rajan Varadarajan by Varadarajan, P. Rajan Material type: Text Publication details: Bombay Jaico Publishing House 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 BUS. Place hold Save to lists Add to cart (remove)
	4.		The marketing planning workbook effective marketing for marketing managers Sally Dibb, Lyndon Simkin and Joh Bradley by Dibb, Sally Simkin, Lyndon Bradley, John Material type: Text Publication details: London Routledge 1996 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8'02 DIB . Place hold Save to lists Add to cart (remove)
	5.		Strategy and process in marketing John A. Murray and Aidan O'Driscoll by Murray, John A O'Driscoll, Aidan Material type: Text Publication details: London Prentice Hall 1996 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8'02 MUR . Place hold Save to lists Add to cart (remove)
	6.		Marketing strategy and plans by David J. Luck, O. C. Ferrell and George H. Lucas by Luck, David J Ferrel, O. C., Jt. author Lucas, George H., Jt. author Edition: 3rd ed. Material type: Text Publication details: New Jersey Prentice Hall 1989 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 LUC . Place hold Save to lists Add to cart (remove)
	7.		Environmental marketing management meeting the green challange by Peattie,Ken Material type: Text Publication details: London pitman publishing 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 PEA . Place hold Save to lists Add to cart (remove)
	8.		Improving marketing effectiveness by Shaw, Robert The Economist Books Material type: Text Publication details: London Profile Books 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 SHA . Place hold Save to lists Add to cart (remove)
	9.		Managing Indian brands marketing concepts and strategies by Kumar, S Ramesh Material type: Text Publication details: New Delhi Vikas publishing house pvt ltd 2001 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.827 KUM , ... Place hold Save to lists Add to cart (remove)
	10.		Eight grant steps to global domination a personal guide to finding your Nich...taking your company to the top by Viselman, Kenn Material type: Text Publication details: New York Mcgraw-Hill 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4 VIS . Place hold Save to lists Add to cart (remove)
	11.		Strategic marketing problems cases and comments Roger A. Kerin, Robert A.Peterson by Kerin, Roger A Edition: 9th ed Material type: Text Publication details: New Jersey Prentice Hall inc 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 KER . Place hold Save to lists Add to cart (remove)
	12.		Key marketing skills a complete action kit of strategies,tools-techniques for marketing success by Cheverton, Peter Material type: Text Publication details: London Kogan Page 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 CHE . Place hold Save to lists Add to cart (remove)
	13.		The future of marketing practical strategies for marketers in the post-internet age by Molenaar, C.N.A Material type: Text Publication details: London Financial Times/Prentice Hall 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MOL . Place hold Save to lists Add to cart (remove)
	14.		Value-based marketing marketing strategies for corporate growth and shareholder value by Doyle, Peter Material type: Text Publication details: Chichester John Wiley & Sons 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 DOY . Place hold Save to lists Add to cart (remove)
	15.		Marketing strategy a decision-focused approach Orville C. Walker...[et al] by Walker, Orville C Edition: 4th ed. Material type: Text Publication details: New Delhi Tata Mcgraw-Hill publishing company ltd 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 MAR. Place hold Save to lists Add to cart (remove)
	16.		Marketing concepts and strategies William M. pride. O.C Ferrell by Pride, William M Ferrell, O.C Edition: 12th ed. Material type: Text Publication details: Boston Houghton Mifflin company 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 PRI . Place hold Save to lists Add to cart (remove)
	17.		International marketing strategy analysis, development and implementation by Doole, Isobel Robin, Lowe Edition: 2nd ed. Material type: Text Publication details: New Delhi Excel Books 1999 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.848 DOD , ... Place hold Save to lists Add to cart (remove)
	18.		International marketing Philip R. Cateora, John L Graham, Prashant Salwan by Cateora, Philip Graham, John L Salwan, prashant Edition: 13th ed. Material type: Text Publication details: New Delhi Tata Mcgraw-Hill publishing company ltd 2008 Availability: Items available for loan: International Management Institute New Delhi (4)Call number: 658.848 CAT , ... Place hold Save to lists Add to cart (remove)
	19.	Image from Amazon.com	Marketing strategy a decision-focused approach Orville C. Walker...[et al]. by Walker, Orville C Edition: 5th ed. Material type: Text Publication details: New Delhi Tata Mcgraw-Hill 2006 Availability: Items available for loan: International Management Institute New Delhi (4)Call number: 658.802 MAR, ... Place hold Save to lists Add to cart (remove)
	20.	Image from Amazon.com	Marketing strategy and competitive positioning Graham J Hooley, Nigel F. Piercy and Brigitte Nicoulaud by Hooley, Graham J Piercy, Nigel F Nicolaud, Brigitte Edition: 4th ed. Material type: Text Publication details: New Delhi Dorling Kindersley (India) pvt ltd 2009 Availability: Items available for loan: International Management Institute New Delhi (9)Call number: 658.802 HOO , ... Place hold Save to lists Add to cart (remove)

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