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1.
Statistics for marketing and consumer research by
Material type: Text Text
Publication details: Log Angeles Sage 2008
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 MAZ .

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2.
The Handbook of brand management scales Lia Zarantonello Lia and Veronique Pauwels-Delassus by
Material type: Text Text
Publication details: London Routledge 2016
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 ZAR .

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Williamson Magor Library | International Management Institute New Delhi