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1.
Marketing and the bottom line the new metrics of corporate wealth by
Material type: Text Text
Publication details: London Prentice Hall 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 AMB .

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2.
Marketing metrics 50 + metrics every executive should master Paul W. Farris...[et al] by
Material type: Text Text
Publication details: Delhi Kindersley(India) pvt ltd 2006
Availability: Not available: International Management Institute New Delhi: Checked out (1).

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Williamson Magor Library | International Management Institute New Delhi