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1.
Marketing management strategy, planning, and implemenataion Benson P. Shapiro, Robert J. Dolan & John A. Quelch by
Material type: Text Text
Publication details: Homewood Richard D Irwin Inc 1985
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 SHA .

2.
Marketing information products and services A primer for librarians and information professionals edited by Abhinandan K Jain .... [et al]
Material type: Text Text
Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1902 MAR.

3.
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Marketing management Indian Cases Contribution by Prachi Gupta ...[et al] by
Material type: Text Text
Publication details: Noida Pearson India Education Services Pvt Ltd 2018
Availability: Items available for loan: International Management Institute New Delhi (5)Call number: 658.802 MAR, ...

4.
A Preface to marketing management J. Paul Peter and James H. Donnelly by
Edition: 7th ed.  
Material type: Text Text
Publication details: Chicago Irwin Book Team 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 PET .

5.
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How to write a marketing plan creating success by
Edition: 4th ed.  
Material type: Text Text
Publication details: New Delhi Kogan Page Ltd 2013
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 WES .

6.
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Strategic market management managing market for profit and growth by
Material type: Text Text
Publication details: Chennai Notion Press 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 BIS .

7.
Event marketing and management by Sanjaya Singh Gaur and Sanjay V. Saggere by
Material type: Text Text
Publication details: New Delhi Vikas Publishing House Pvt Ltd 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 GAU .

8.
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Understanding digital marketing a complete guide to engaging customers and implementing successful digital campaigns by
Edition: 5th ed.  
Material type: Text Text
Publication details: New Delhi Kogan Page 2021
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 RYA .

9.
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Marketing management by Arun Kumar and Rachana Sharma by
Material type: Text Text
Publication details: New Delhi Atlantic 2021
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 KUM .

10.
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Marketing management by Philip Kotler ...[et al] by
Edition: 16th ed.  
Material type: Text Text
Publication details: Noida Pearson India Education Services Pvt Ltd 2022
Availability: Items available for loan: International Management Institute New Delhi (5)Call number: 658.802 MAR, ...

11.
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Digital marketing fundamentals from strategy to ROI by Marjolein Visser, Berend Sikkenga and Mike Berry by
Edition: 2nd ed. 
Material type: Text Text
Publication details: Netherlands Noordhoff Ultgevers 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 VIS .

12.
Market driven management prescriptions for survival in a turbulent world by B. Charles Ames and James D. Hlavacek by
Material type: Text Text
Publication details: Illinois Dow Jones-Irwin 1989
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 AME .

13.
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Business to business marketing management a global perspective by Alan Zimmerman and Jim Blythe by
Edition: 4th ed. 
Material type: Text Text
Publication details: Oxon Routledge 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 ZIM .

14.
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Digital marketing Strategy & tactics by Jeremy Kagan and Siddharth Shekhar Singh by
Material type: Text Text
Publication details: New Delhi Wiley India Pvt Ltd 2020
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 KAG .

15.
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Digital marketing in practice design, implement and measure effective campaigns Hanne Knight & Lizette Vorster by
Material type: Text Text
Publication details: New Delhi Kogan Page India Pvt Ltd 2023
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 KNI .

16.
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Marketing management text & cases by
Edition: 3rd ed. 
Material type: Text Text
Publication details: New Delhi Taxmann Publications Pvt Ltd 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 PAN .

17.
Marketing handbook edited by Michael Rines by
Edition: 2nd ed. 
Material type: Text Text
Publication details: England Gower Publishing Company Ltd 1981
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MAR(Ref.).

18.
A preface to marketing management J. Paul Peter & James H. Donnelly by
Edition: 4th ed. 
Material type: Text Text
Publication details: Texas Business Publications Inc 1988
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 PET .

19.
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Principles of marketing Philip Kotler...[et al.] by
Edition: 19th ed. 
Material type: Text Text; Format: print ; Nature of contents: biography
Publication details: Noida Pearson India Education Services Pvt Ltd 2023
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 PRI, ...

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